YouTube has made Hype, a feature that lets creators gain more traction and reach the Leaderboard, available in India.
With the feature, creators now have the ability to “Hype” their videos, and it will help creators get discovered, as “reaching new viewers can be a hurdle,” said Google India in a blog post published on Tuesday, July 15.
The feature will appear just below the Like button of videos posted by YouTubers. The more the number of “Hypes” the creator’s video gets, the higher it will climb on the Leaderboard of the top 100 hyped videos. Users can only Hype a YouTube video three times per week free of charge. This feature will only be available for creators with less than 5,00,000 subscribers.
How Hype works
Users can Hype a video posted by a creator only in the first seven days after the video is published, and as mentioned earlier, only three videos can be hyped per week for free. When a video is hyped, it receives points. The more points the content creators get, the higher they climb on a country-specific leaderboard with the top 100 Hyped videos, which appears under the Explore section on YouTube.
Higher the rank, greater is the chance of the video being featured on the YouTube homepage. The Top 100 Hyped Videos tab will appear under the Explore section on YouTube.
Hype also helps creators analyse their content. Hyped videos may also receive badges indicating that the video is a favourite among viewers.
When viewers Hype a creator, bonus points are automatically provided for rising creators based on their number of followers. The fewer the subscribers, the higher the benefit, enabling smaller creators to obtain more traction on their content. “We want to make sure everyone has a fair opportunity at the limelight. In just the first four weeks of our beta tests for Hype in Turkey, Taiwan, and Brazil, users hyped over 5 million times over more than 50,000 unique channels,” Google said.
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The Hype feature was launched globally in 2024, with a handful of YouTube creator-focused features such as automatic dubbing, which lets creators translate audio tracks into different languages before adding them to their videos. Jewels and Gifts are a new set of digital items that fans can give to creators during their live streams. Content creators on the platform can also ask an AI bot for suggestions on video ideas, titles, thumbnails, and outlines via the Inspiration Tab in YouTube Studio.
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