As the world is coming to terms with AI generating a few seconds of realistic videos, Amazon has just invested in a company that has a system that can generate entire 22-minute-long TV shows. The company Fable Studio has introduced a platform called Showrunner, which is capable of generating entire episodes with coherent plots, character development, and dialogue that sounds similar to any popular show.
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What is Showrunner?
Showrunner is essentially the first streaming platform for AI-generated shows. Subscribers of the platform are able to watch AI-generated series and also create their own content. They will have complete control over dialogues, characters, and camera angles. As of now, Showrunner is limited to animation and cannot yet create live-action shots.
The AI platform has been created by San Francisco-based startup Fable Studio. The Emmy-winning company’s platform can write, voice, and animate episodes of its shows with generative AI. Users can create videos by simply using prompts in natural language. Reportedly, upon its initial release, users will be able to watch and create AI content.
How does it work?
The Showrunner system uses something known as a multi-agent simulation that brings AI characters to life and lets them interact and develop relationships over time. Reportedly, users can insert themselves as South Park characters and become a part of the story. To generate a video episode, users simply need to write simple prompts that include the title and the main plotline. Reportedly, the characters generated through the platform show consistent personalities and are capable of remembering past interactions. Some reports claim that each episode takes nearly three hours of simulation time to generate.
The company had conducted a closed alpha test with over 10,000 users for months before it was launched. In order to use Showrunner, users are required to sign in to the Discord group chat platform. It is reported that initially, Showrunner will be free to use; however, Fable will gradually begin charging creators about $10 to $20 per month, which will allow them credits to create about hundreds of TV scenes. Meanwhile, viewing this AI-generated content will be free, and users or anyone can share it on YouTube or other platforms.
A shift in video generation
The new platform signals a shift in video generation with AI, as several other companies, such as Runway, DecartAI, Pika Labs, Odyssey, World Labs, and Google’s Veo 3 and Genie 2, are paving the way for newer and more advanced video creations. Amazon’s investment in Fable comes at a time when there is a raging debate about using AI to alter the endings of films and television shows.
Recently, Bollywood filmmaker Anand L. Rai expressed his displeasure with the AI-altered ending of his 2013 hit ‘Raanjhanaa.’ The production house has offered an AI-assisted happy ending to the original story. “AI is the future. Everybody knows that. But then use it for the future or for the present. Don’t use it to distort the past!” Rai told in a statement to The Indian Express.
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This type of tech signals a new wave where users will be able to create personalised entertainment experiences with simple prompts. It seems we are moving into a space where all kinds of content will be created using AI customised to their personal preferences. Users will be able to generate episodes where they are the protagonists and have storylines tailored to their interests. Also, if this technology is to make rapid strides, the entertainment industry is likely to take a massive hit.
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