Despite rising competition from multiple players in the electric vehicle (EV) space, Tata Motors Passenger Vehicles Ltd. (TMPV) said it would defend its market leadership position in this space in India though with a reduced market share.
“In this quarter we had a market share of 44%. We will defend market share of 45% to 50% in India despite competition. This will be powered by the six existing products and we will add five new ones. And we will make a compelling proposition,” Shailesh Chandra, MD & CEO, Tata Motors Passenger Vehicles Ltd., said.
Till recently Tata Motors had commanded a dominant share, accounting for nearly two-thirds (66%) of all electric passenger vehicles sold in India. In 2018 Tata Motors had over 90% market share and today about 10 auto OEMs are selling 20 EV models intensifying competition as adoption has started picking up.
Tata Motors on Tuesday announced that it had cumulatively sold over 250,000 TATA.ev vehicles since 2018, affirming its position as the pioneer and market leader in India’s growing electric passenger vehicle segment.
Since launching its first mainstream electric car, the Nexon.ev, in 2020, TATA.ev has consistently led the market and its evolution, with the Nexon.ev becoming the first electric vehicle in India to cross 100,000 cumulative sales.
With India’s largest EV portfolio for personal mobility—Tiago.ev, Punch.ev, Nexon.ev, Curvv.ev and Harrier.ev, along with the XPRES-T EV for the fleet segment, its offerings span every major body style and price point ensuring electric mobility is accessible to all.
The company has announced to launch Sierra.ev, an upgrade of Punch.ev and one product under the Avinya range of premium luxury EVs. By 2030 five new EV nameplates would be launched including Sierra & Avinya supported by multiple updates and refreshes across the portfolio, Mr Chandra said.
“Crossing 250,000 EV sales reflects how electric mobility is fast becoming part of everyday Indian life. Our customers are driving more, travelling farther, and increasingly trusting EVs as their only cars,” he said.
“Our EV journey which began in 2018, was never about leading alone but about building the ecosystem to enable India’s transition to clean mobility. This progress is the outcome of the government’s forward-thinking policies, the steadfast support of our supplier partners and charging infrastructure providers and above all, the trust and enthusiasm of TATA.ev customers,” Mr. Chandra said.
“As EV adoption accelerates, our commitment remains clear: to mainstream electric mobility by making it accessible across segments, strengthening the ecosystem, and investing in India-first technology and localization. This is how we will continue to lead India’s growing EV market,” he added.
Tata Motors is powering India’s EV revolution through an emphasis on ecosystem. TATA.ev already has over 2 lakh charging points in its network through a combination of home charging, community charging and public charging through partner CPOs.
TATA.ev’s charging aggregator provides the most comprehensive coverage of public chargers with over 20,000 enrolled charging points. It also has the largest network of superfast chargers, with 100 MegaCharging Hubs already live across key corridors of the country with up to 16 charging points and 120kW+ charging speeds.
The TATA.ev ecosystem features the largest network of EV service outlets nationwide, with 1,500 bays dedicated exclusively to electric vehicles across the country. Supporting this extensive reach are more than 5,000 specially trained EV technicians, ensuring expert care for every TATA.ev vehicle.
Published – December 23, 2025 11:40 pm IST
