Streaming dominates at 45% viewership in US, beating cable and broadcast
In a historic first, streaming has surpassed both cable and broadcast television combined in total TV usage in the US, according to media audience measurement firm Nielsen’s latest Gauge report. Streaming accounted for 44.8 per cent of all television viewing, surpassing the combined share of cable (24.1 per cent) and broadcast (20.1 per cent). It […]
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