YouTube Shorts may not be as popular as Instagram or TikTok reels, but they are still one of the most popular ways of watching short-form videos. Launched in 2020, YouTube has added numerous features to its vertical video platform in the last few months. Now, the popular video sharing platform has announced that it is […]
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YouTube said on Tuesday it is bringing shopping features to its TikTok-like short-form video service, as the Alphabet -owned company looks to fortify its revenue against a drop in spending by recession-wary advertisers. The feature, being tested with eligible creators in the United States, will allow them to tag products from their own stores. “Viewers […]
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YouTube is bringing Shorts– the 60-second videos on its platform– to the big screen experience on television sets. Neal Mohan, YouTube’s Chief Product Officer, wrote in a blog post that the company will now let viewers access Shorts on the TV screen- which is the platform’s fastest-growing surface. Here’s a quick look at how YouTube […]
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YouTube will from next year open up monetisation for Shorts, its 60-second answer to TikTok and Instagram Reels. But unlike ad revenue on its longer videos, YouTube is taking a slightly different approach to how it will monetise Shorts. Till now, YouTube has limited its YouTube Partner Program (YPP) to those creators who posted long-form […]
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YouTube announced a slew of features aimed at wooing the next generation of creators and erasing friction when it comes to making money from the platform—specifically for those who post short videos. The announcement comes as YouTube faces increasing challenges from the growth and popularity of TikTok, especially in the US market. YouTube will bring […]
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Explosive growth in just a few months, billions of views, and millions of new followers: That’s how YouTube Shorts has changed life for Indian creators. As YouTube hosts its annual ‘FanFest’ this year for India, it will also acknowledge many creators who have decided to focus just on the new short video platform with its […]
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YouTube said it has reached more than 1.5 billion monthly logged-in viewers of Shorts, its short-form video feature that launched in late 2020 as a response to the surging popularity of TikTok. The video giant, part of Alphabet Inc.’s Google, announced the milestone on Wednesday, trumpeting the ascent of what executives called “the multiformat creator”—someone […]
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