YouTube expands shopping features to combat digital ad slowdown

YouTube expands shopping features to combat digital ad slowdown

YouTube said on Tuesday it is bringing shopping features to its TikTok-like short-form video service, as the Alphabet -owned company looks to fortify its revenue against a drop in spending by recession-wary advertisers. The feature, being tested with eligible creators in the United States, will allow them to tag products from their own stores. “Viewers […]

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YouTube Premium and Music crosses 80 million user mark: Here’s how to get it

YouTube Premium and Music crosses 80 million user mark: Here’s how to get it

In a recent blog post, YouTube announced that it has more than 80 million Premium and Music subscribers worldwide. In September last year, the video streaming platform surpassed the 50 million mark. YouTube Premium’s growth has been nothing short of impressive, considering it added more than 30 million more users in just over a year. […]

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YouTube may have misinformation blind spots, researchers say

YouTube may have misinformation blind spots, researchers say

Ahead of the midterm elections, disinformation watchdogs say they are concerned that what has been described as an aggressive effort by YouTube to confront misinformation on the Google-owned platform has developed blind spots. In particular, they are worried about YouTube’s TikTok-like service that offers very short videos, and about the platform’s Spanish-language videos. But the […]

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YouTube channels will soon have a dedicated ‘Shorts’ and ‘Live’ tab

YouTube channels will soon have a dedicated ‘Shorts’ and ‘Live’ tab

Now, in a blog post, YouTube announced that based on user feedback they are introducing separate tabs for Shorts, Live Streams and Videos on the Channel page. The company says the change will make it ‘easier for viewers to discover the kinds of content they’re most interested in when exploring a creator’s channel page’. While […]

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YouTube app design revamp: All new features, changes and how to use them

YouTube app design revamp: All new features, changes and how to use them

YouTube revamped its design for the Android and iOS apps earlier this week. The new design changes how the interface looks. The company has also updated the aesthetics of some commonly used buttons and tools. In addition to the design revamp, there are several handy new features that users will appreciate. Here are all the […]

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YouTube expands audio and podcast advertising for brands

YouTube expands audio and podcast advertising for brands

Alphabet Inc’s YouTube will expand ways for advertisers to reach music and podcast listeners and viewers on connected televisions, the company said on Monday. The announcements come as the advertising industry has struggled amid record-high inflation and supply-chain disruptions, which have caused some brands to pull back on marketing budgets. That has led advertisers to […]

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YouTube ‘Unique Handles’ feature: What it is and who gets it first

YouTube ‘Unique Handles’ feature: What it is and who gets it first

YouTube has launched its new ‘Unique Handles’ feature that lets creators and viewers have a unique handle ID that can be used to find or identify them. The handle will be similar to what a number of social media platforms like Instagram and Twitter use. Handles are also seen among gamers. The addition should make […]

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U.S. appeals court rejects big tech’s right to regulate online speech

U.S. appeals court rejects big tech’s right to regulate online speech

A U.S. appeals court on Friday upheld a Texas law that bars large social media companies from banning or censoring users based on “viewpoint,” a setback for technology industry groups that say the measure would turn platforms into bastions of dangerous content. The 3-0 ruling by the 5th U.S. Circuit Court of Appeals, based in […]

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YouTube’s quarter shows problems Meta may face: TikTok, weakening economy

YouTube’s quarter shows problems Meta may face: TikTok, weakening economy

Quarterly ad sales at the world’s biggest video sharing service grew at the slowest pace since Alphabet began disclosing that data three years ago Quarterly ad sales at the world’s biggest video sharing service grew at the slowest pace since Alphabet began disclosing that data three years ago Mostly reassuring financial results from Alphabet Inc […]

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