YouTube rolls out creator-focused feature Hype in India: What is it, and how do you use it?

YouTube rolls out creator-focused feature Hype in India: What is it, and how do you use it?

YouTube has made Hype, a feature that lets creators gain more traction and reach the Leaderboard, available in India. With the feature, creators now have the ability to “Hype” their videos, and it will help creators get discovered, as “reaching new viewers can be a hurdle,” said Google India in a blog post published on […]

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YouTube plans to tighten creator monetisation rules amid rise in AI-generated slop

YouTube plans to tighten creator monetisation rules amid rise in AI-generated slop

YouTube is looking to clamp down on content creators who generate revenue from “inauthentic” videos, including mass-produced and repetitive content.  The Alphabet-owned company has said it will update its YouTube Partner Program (YPP) monetisation policies on July 15, to require creators to upload “original” and “authentic” content. The updated monetisation policies will contain more detailed […]

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Google is much more than an advertising company…privilege to have users trust in us: Sundar Pichai

Google is much more than an advertising company…privilege to have users trust in us: Sundar Pichai

“We are much more than an advertising company,” Google and Alphabet CEO Sundar Pichai underlined in an interaction with global media on the sidelines of the Google I/O event on Wednesday. “We are probably the third largest enterprise software company… We have Waymo, you can think about Android, you can think about Google Play… YouTube […]

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YouTube overhauls Shorts: Instant view counts, AI editing tools, and new metrics

YouTube overhauls Shorts: Instant view counts, AI editing tools, and new metrics

YouTube is making a few changes to its Shorts product, including how views are counted, while the Partner Program eligibility remains the same. The YouTube app now features more capable Shorts video editing tools, including new templates and the ability to transform pictures into stickers using AI. These changes have been implemented based on creator […]

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Nandagovindam Bhajans group creates waves with their medleys of devotional songs

Nandagovindam Bhajans group creates waves with their medleys of devotional songs

A few months ago Nandagovindam Bhajans burst into the music scene when a video of one of their songs went viral. The video featured a medley of four songs — ‘Manohari Radhe’, a section from the track, ‘Kathirunna pennalle’ from the movie, Classmates; the popular Carnatic music kriti ‘Krishna nee begane baro’; ‘Enthe kannan vannilla’, […]

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Meet the team behind ‘Kannur Kafe’, the Malayalam sitcom that has gone viral

Meet the team behind ‘Kannur Kafe’, the Malayalam sitcom that has gone viral

A still from one of the episodes in Kannur Kafe | Photo Credit: SPECIAL ARRANGEMENT As Mammootty-starrer Kannur Squad is in theatres, let us talk about another Kannur squad that has no relation to the movie. They are the people behind Kannur Kafe, a sitcom that has gone viral. Created by a group of artistes […]

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Crochet in the time of social media: The hobby is now seeing a revival

Crochet in the time of social media: The hobby is now seeing a revival

Crochet helps people focus in the moment and be present | Photo Credit: Special Arrangement I took up crochet during the pandemic. A friend saw one of my crochet-related Instagram posts and said she was worried. I wasn’t “acting my age.” But, is crochet really an activity best suited for the elderly? Social media says […]

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YouTube expands shopping features to combat digital ad slowdown

YouTube expands shopping features to combat digital ad slowdown

YouTube said on Tuesday it is bringing shopping features to its TikTok-like short-form video service, as the Alphabet -owned company looks to fortify its revenue against a drop in spending by recession-wary advertisers. The feature, being tested with eligible creators in the United States, will allow them to tag products from their own stores. “Viewers […]

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Cocomelon to ChuChu TV: How kids-content channels are ruling YouTube

Cocomelon to ChuChu TV: How kids-content channels are ruling YouTube

YouTube is one of the most visited websites of the world, with the video-oriented platform being beaten only by Google Search and standing above social media giants like Facebook, Twitter and Instagram. However, despite the vast categories of content found on YouTube, some of the top channels of the world, excluding media channels, have one […]

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