Malayalam cinema: Marketing teams go for innovative ideas,   rope in influencers to promote films

Malayalam cinema: Marketing teams go for innovative ideas, rope in influencers to promote films

Shane Nigam wonders if he could have Rashmika Mandanna as his co-star. While film directors Aby Treesa Paul and Anto Jose Periera, and producer Sandra Thomas hem and haw, Anagha LK walks in and, without batting an eyelid, Shane says he feels she would be the best. The same goes for another role in which […]

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Malayalam cinema: Marketing teams go for innovative ideas,   rope in influencers to promote films

Malayalam cinema: Marketing teams go for innovative ideas, rope in influencers to promote films

Shane Nigam wonders if he could have Rashmika Mandanna as his co-star. While film directors Aby Treesa Paul and Anto Jose Periera, and producer Sandra Thomas hem and haw, Anagha LK walks in and, without batting an eyelid, Shane says he feels she would be the best. The same goes for another role in which […]

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Director Vishnu G Raghav says he wanted to keep ‘Vaashi’, starring Tovino Thomas and Keerthy Suresh in the lead, as real as possible

Director Vishnu G Raghav says he wanted to keep ‘Vaashi’, starring Tovino Thomas and Keerthy Suresh in the lead, as real as possible

Vishnu insisted that Tovino and Keerthi should not prep for their roles as lawyers in Vaashi, a courtroom drama Vishnu insisted that Tovino and Keerthi should not prep for their roles as lawyers in Vaashi, a courtroom drama Courtroom dramas are dime a dozen in cinema, Malayalam cinema is no exception. Several such films have […]

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