Pre-owned, and hand-me-down clothes help consumers make informed and ethical choices about how they consume clothes | Photo Credit: Getty Images Indian households have always been an ally for sustainable living. A longstanding example of this is the household habit of buying pre-owned clothes, which now has a moniker: thrifting. By repurposing and sharing clothes, […]
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Pre-owned, and hand-me-down clothes help consumers make informed and ethical choices about how they consume clothes | Photo Credit: Getty Images Indian households have always been an ally for sustainable living. A longstanding example of this is the household habit of buying pre-owned clothes, which now has a moniker: thrifting. By repurposing and sharing clothes, […]
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Over the past year Roshni Vineeth has had a sale of her pre-loved garments via Instagram. The Thrissur-based content creator who has 89.1K followers announces a sale via Instagram stories, and sells 15-20 garments each time. “I have done this four times over the past year, and they have all been sold out. This saves […]
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There was a time when buying second-hand or what is now called pre-loved fashion, was frowned upon. Today, it is the talk of the luxury-burg town. Revered watch and couture brands are realising the allure of pre-loved glamour and adopting this trend to not only meet their sustainability goals but also as a new way […]
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