Sustainability has been the buzzword lately. However, the hype around it does not seem to have translated into easy markets for consumer brand startups in the space. Several start-ups offering sustainable products still struggle with high costs when it comes to customer acquisition, thanks to multiple factors such as lack of awareness among customers, lesser […]
Continue Reading.jpg "Telugu couple Alankrutha Chandra and Meher Gundavarum trade their techie jobs to embrace sustainable farming in Warangal, and establish a clothing label, ‘Elephant in You’")
The first lockdown, in 2020, proved to be a tipping point for Alankrutha Chandra and Meher Gundavarum, techies working in Chicago, USA. They returned to India and took up farming in Meher’s native town, Warangal, in Telangana. “Food, shelter and clothing are the basic necessities and we are trying, one step at a time, to […]
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Over the past year Roshni Vineeth has had a sale of her pre-loved garments via Instagram. The Thrissur-based content creator who has 89.1K followers announces a sale via Instagram stories, and sells 15-20 garments each time. “I have done this four times over the past year, and they have all been sold out. This saves […]
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Mridula Pai and Karuna Ezara Parikh | Photo Credit: Special Arrangement “We want to give shoppers a first-hand experience of second-hand shopping,” says Mridula Pai, who is organising Bangalore Closet Cleanse, a thrift market that will be held at Lahe Lahe in Indiranagar on June 4. Pai, the founder of the Kolkata-based Love Me Twice […]
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