Air India’s Safety Mudras video composed by Shankar Mahadevan says this could be a trend in the airline industry

Air India’s Safety Mudras video composed by Shankar Mahadevan says this could be a trend in the airline industry

Shankar Mahadevan | Photo Credit: MURALI KUMAR K The Air India inflight Safety Mudras video recently gained immense popularity among netizens for its innovative approach to conveying flight safety instructions. Developed in collaboration with Prasoon Joshi of McCann Worldgroup India, along with Shankar Mahadevan and Bharatbala, the video integrates eight diverse dance forms — Bharatanatyam, […]

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Singer KS Chithra interview: ‘Music helped me come out of troubled times’

Singer KS Chithra interview: ‘Music helped me come out of troubled times’

“I heard you humming something….” We are setting up equipment at singer KS Chithra’s residence, aptly named ‘Shruti’, at Chennai’s Saligramam, and the singer — a Padma Shri recipient and six-time National Film Award-winning musician — has just walked in. “Why don’t you sing,” she asks, almost pleadingly. I freeze. Armed with just memories of […]

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Music is communication: Shankar Mahadevan on Tamil independent track ‘Rasathi’

Music is communication: Shankar Mahadevan on Tamil independent track ‘Rasathi’

Singer Shankar Mahadevan | Photo Credit: Special Arrangement Going by the visuals of ‘Rasathi’, Shankar Mahadevan is having a lot of fun. In his latest Tamil independent folk track put out by MM originals, the popular singer — accompanied by Anthony Daasan and JK Iyenar — shakes a leg and croons quirky lyrics. “The whole […]

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