Tag: reddit AI ad strategy

Reddit’s holiday-quarter forecast shows AI ad strategy paying off

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[ad_1] Third-quarter revenue rose 68% to $585 million, beating estimates of $545.7 million [File] | Photo Credit: REUTERS Reddit forecast fourth-quarter revenue above Wall Street estimates on Thursday, thanks to its artificial intelligence-powered advertising tools that are boosting marketing spending on the social media platform. The company’s AI-optimised ad platform helps advertisers to place targeted […]

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Reddit surges as AI-driven ad strategy wins praise from Wall Street

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[ad_1] If gains hold, Reddit is set to add more than $4 billion to its market cap [File] | Photo Credit: REUTERS Reddit’s shares surged 15% on Friday after it reported quarterly results that exceeded Street expectations, boosting investor confidence in the platform’s AI-based advertising tools and strong user engagement. The company has also posted […]

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