Augmented reality shouldn’t feel like it’s slapped onto a game experience: Niantic
“There have been many other games that have tried to just sort of copy and paste the Pokémon Go concept on their IP. I don’t think it works that well,” Archit Bhargava, Director, Worldwide Product Marketing – Niantic, Inc, explains why the industry has not been able to produce another hit augmented reality (AR) mobile […]
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