Netflix eyes -to- price for its new ad-supported plan

Netflix eyes $7-to-$9 price for its new ad-supported plan

Netflix Inc. is considering pricing its new advertising-supported tier at $7 to $9 a month, half as much as its current, most-popular plan, which costs $15.49 monthly with no commercials. The goal is to attract subscribers who are willing to watch some ads in exchange for a lower monthly rate. As the streaming TV pioneer prepares to introduce advertising […]

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The word of the year is ‘Uncertainty’

The word of the year is ‘Uncertainty’

More than two years into Pandemic Times, technology is more popular, stronger and richer than it was before. Or is it? This year — and particularly the past few weeks — have complicated what was a fairly straightforward understanding of how most of the tech industry and America’s superstar digital companies were faring. Repeatedly over […]

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Netflix to acquire Australian animation studio Animal Logic

Netflix to acquire Australian animation studio Animal Logic

The move will accelerate Netflix’s efforts to build end-to-end animation production capabilities The move will accelerate Netflix’s efforts to build end-to-end animation production capabilities Netflix Inc plans to acquire Sydney-based Animal Logic, an animation studio that has worked on hits from “Happy Feet” to “The Lego Movies,” the companies said in a statement on Tuesday. […]

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Netflix names Microsoft as partner for ad-supported subscription plan

Netflix names Microsoft as partner for ad-supported subscription plan

Netflix joins a number of its rivals in offering ad-supported service, including Walt Disney Co’s Hulu, NBCUniversal’s Peacock and Warner Brothers Discovery’s HBO Max Netflix joins a number of its rivals in offering ad-supported service, including Walt Disney Co’s Hulu, NBCUniversal’s Peacock and Warner Brothers Discovery’s HBO Max Netflix Inc said on Wednesday it has […]

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Netflix in talks with Hollywood studios for new tier with ads

Netflix in talks with Hollywood studios for new tier with ads

The company has started talks with Warner Bros., Universal and Sony Pictures Television The company has started talks with Warner Bros., Universal and Sony Pictures Television Netflix Inc is looking to tweak its programming deals with Hollywood studios to enable the streaming pioneer’s launch of an advertising-supported version of its service, the Wall Street Journal […]

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Netflix adds spatial audio support for select original shows, movies

Netflix adds spatial audio support for select original shows, movies

Netflix has announced that the streaming platform will begin rolling out spatial audio for select original programmes starting from today. The new feature will work without the use of any extra accessories or equipment and will particularly noticeable by users who use headphones. The popular streaming service has partnered with German audio brand Sennheiser to […]

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Netflix’s plan to fix its subscription crisis starts in Asia

Netflix’s plan to fix its subscription crisis starts in Asia

Netflix Inc. is looking to Asia after its shock first-quarter slowdown, seeking to both maintain growth in the one region where it’s still adding subscribers and replicate its success there in other parts of the world. Despite plans to curb overall spending, investment in Asia will keep growing, including financing for the production of local […]

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Netflix in talks for advertising tie-ups

Netflix in talks for advertising tie-ups

Media reports from earlier this week said it was in discussions with Alphabet Inc’s Google and Comcast Corp’s NBC Universal for potential marketing tie-ups. “We’re talking to all of them right now,” Sarandos said at the Cannes Lions conference when asked which company Netflix was looking to partner with. Alphabet and Comcast did not immediately […]

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Netflix ‘Mystery Box’ feature is like a shuffle button for kids

Netflix ‘Mystery Box’ feature is like a shuffle button for kids

Netflix has been introducing new strategies to retain its subscribers, which the streaming service has been dropping quickly. Amidst the new additions is a new Mystery Box feature that comes to Netflix’ Kids profiles and shows suggestions of new content based on a user’s existing preferences. Available in Kids profiles across the globe, the mystery […]

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