Interview | Team Atti Culture behind the viral song ‘Jorthaale’, on riding the viral wave

Interview | Team Atti Culture behind the viral song ‘Jorthaale’, on riding the viral wave

(From left) Asal Kolaar, OfRo and Ken from Team Atti culture At Atti Culture, the philosophy is simple. “We work with authentic characters who tell real stories,” says OfRo (Rohith Abraham), music producer and head of this Chennai-based record label. This is probably what helped him find Asal Kolaar (Vasantkumar P) amidst a sea of […]

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