Tag: LEGO

As Lego opens first store in India, toymaker targets new customers, including adults

As Lego opens first store in India, toymaker targets new customers, including adults

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When you enter the newly opened Lego store in Gurugram—the toymaker’s first in India—you will find that its iconic brick-like toys are not reserved for kids alone. Adults, too, are avid collectors of the Danish company’s colourful building-block sets, and Lego is counting on them for future growth. “The Gurugram store is the closest to […]

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Building lives through blocks: the history of building blocks from wood to Lego

Building lives through blocks: the history of building blocks from wood to Lego

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Did you know one of your favourite toys as a child had a history worth hundreds of years? Building blocks have always played an important part in education, childhood development, and creative play for centuries. These simple yet profound learning tools have evolved from handcrafted wooden cubes to sophisticated digital and interactive sets, all designed […]

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