Instagram to scale back shopping features amid commerce retreat: Report

Instagram to scale back shopping features amid commerce retreat: Report

Meta Platforms Inc’s Instagram is planning to drastically scale back its shopping features as it shifts the focus of its e-commerce efforts to those that directly drive advertising, the Information reported, citing an internal memo. Staff were notified that Instagram’s existing shopping page will eventually disappear, according to the report on Tuesday. Over the next […]

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Instagram will now let you shop directly from chats

Instagram will now let you shop directly from chats

Instagram will now let users make purchases directly from chats, also known as Direct Messages (DMs), on the platform. The company made the announcement in a blog post. The Meta-owned platform noted that select qualified small businesses would support the feature. Once an order is placed via a chat thread, the user will be able […]

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