Nearly 80% shoppers discover new products through social media, says Meta study

[ad_1] In the last few years, social media platforms like Instagram and Facebook have emerged as the go-to source for billions worldwide to see what’s happening in the world. These platforms are also playing an important role in guiding purchasing decisions. As it turns out, social media platforms are also shaping how consumers discover new products […]

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Instagram to scale back shopping features amid commerce retreat: Report

[ad_1] Meta Platforms Inc’s Instagram is planning to drastically scale back its shopping features as it shifts the focus of its e-commerce efforts to those that directly drive advertising, the Information reported, citing an internal memo. Staff were notified that Instagram’s existing shopping page will eventually disappear, according to the report on Tuesday. Over the […]

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Instagram will now let you shop directly from chats

[ad_1] Instagram will now let users make purchases directly from chats, also known as Direct Messages (DMs), on the platform. The company made the announcement in a blog post. The Meta-owned platform noted that select qualified small businesses would support the feature. Once an order is placed via a chat thread, the user will be […]

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