Label Erode’s apparel blends the GI-tagged jamakkalam with Jimi Hendrix’s music

Label Erode’s apparel blends the GI-tagged jamakkalam with Jimi Hendrix’s music

Outfits from Label Erode’s debit collection, jimikkalam | Photo Credit: Special Arrangement Once a prominent decor artefact, the tightly knit jamakkalam carpets in bright shades of navy blue, red, green, and white now don a new avatar courtesy Mayank Bhutra’s label, Erode. The GI-tagged Bhavani jamakkalam, crafted in Tamil Nadu’s Erode district is on the […]

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On National Handloom Day we look at an Uppada revival with pichwai

On National Handloom Day we look at an Uppada revival with pichwai

An Uppada weave from Madhurya Creations | Photo Credit: Special Arrangement We have heard of sari revival projects that encourage weavers to get back to looms, individuals to restore or repurpose their heirloom weaves, and even get mainstream brands to collaborate or tie up with weaver clusters. At Bengaluru-based Madhurya Creations, Andhra Pradesh’s famed Uppada […]

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