After smartphones, Indians now purchasing large home appliances online: Amazon’s Zeba Khan calls it shift in consumer behaviour
A decade ago, shopping for a large home appliance like a refrigerator or air conditioner meant setting aside time on the weekend and hopping from one showroom to another—often spending days shortlisting options before finally making a purchase. It was a time when e-commerce didn’t exist, and the only options for consumers were visiting a […]
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