Google’s News Partnerships APAC head: Nobody has yet cracked challenge of getting people to read what they need to know

Google’s News Partnerships APAC head: Nobody has yet cracked challenge of getting people to read what they need to know

“Google works best with the news industry when we are genuinely partnered on common goals,” Kate Beddoe, director of Google’s News Partnerships in APAC, said, adding that “it is harder to do that when there is a third party in the mix”. Beddoe, who “worked very closely on the news media bargaining code where the […]

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Google’s News Partnerships APAC head: Nobody has yet cracked challenge of getting people to read what they need to know

Google’s News Partnerships APAC head: ‘Committed to responding to needs of Indian publishers… challenging when govt is involved’

Kate Beddoe, director of Google’s News Partnerships in APAC, believes India is a market where Google can have a very strong impact on ensuring access to quality information through a sustainable and growing business of news. She spoke with Nandagopal Rajan on how Google is engaging with publishers, updating the product to cater to the […]

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