Chennai-based fashion label Alonge uses ‘intelligent cotton’ for its line of knitwear

Chennai-based fashion label Alonge uses ‘intelligent cotton’ for its line of knitwear

“It’s pronounced ‘along’. Because clothes are always with you,” says Chennai-based Nithya Prakas of her just- launched label Alonge. “We added the ‘e’ so it is easier to find us on the the search engine,” she laughs. After completing a course in Fashion Technology from PSG College of Technology in Coimbatore, in 2007, Nithya waited […]

Continue Reading
Delhi-based designer Ashita Singhal, winner of Nexa presents the Spotlight, upcycles scrap to create luxury fabric

Delhi-based designer Ashita Singhal, winner of Nexa presents the Spotlight, upcycles scrap to create luxury fabric

Designer Ashita Singhal poses with her weavers at the Lakmé Fashion Week X FDCI 2024 at Jio World Convention centre in Mumbai Ashita Singhal’s clothes look avant garde, but did you know they are made of waste? “At Paiwand Studio, we believe beggars can’t be choosers, so we use everything we get,” laughs Ashita, founder […]

Continue Reading
Verandah is India’s first brand to bag the Butterfly Mark certification

Verandah is India’s first brand to bag the Butterfly Mark certification

Outfits from Verandah’s Anjuna collection | Photo Credit: Special Arrangement In a major win for Indian luxury fashion, popular resort wear and swimwear brand Verandah has joined the ranks of luxury brands Louis Vuitton, Christian Dior, and Tom Ford Beauty to bag the Butterfly Mark certification for ‘contributing to the future of the planet’. An […]

Continue Reading
Ekaya Banaras-Anu Merton collab features 18 saris

Ekaya Banaras-Anu Merton collab features 18 saris

The latest capsule collection, IRO, comprises 18 saris in silk and organza | Photo Credit: Special Arrangement Just in time for summer, luxurious silks in vivid hues of electric purple, ultramarine blue, and rani pink are part of Ekaya Banaras’ latest capsule collection, IRO. Comprising 18 saris in silks and organza, the New Delhi-based brand […]

Continue Reading
Watch | Fashion designer Tarun Tahiliani on his new book ‘Journey to India Modern’

Watch | Fashion designer Tarun Tahiliani on his new book ‘Journey to India Modern’

Watch | Fashion designer Tarun Tahiliani on his new book ‘Journey to India Modern’ The conversation between Rosella Stephen, Editor, The Hindu Sunday Magazine and Literary Review, and one of India’s foremost fashion designers, Tarun Tahiliani, began with a mention of his book, Tarun Tahiliani: Journey to India Modern (Roli Books), a culmination of 25 […]

Continue Reading
The Garfield X Papa Don’t Preach collection celebrates the iconic cartoon’s 45th anniversary

The Garfield X Papa Don’t Preach collection celebrates the iconic cartoon’s 45th anniversary

Shubhika Sharma has five cats — two in her office and three at home. And they served as inspiration for her just launched collaboration with Garfield. To commemorate the iconic, lazy, orange cat’s 45th anniversary, Viacom 18 Consumer Products tied up with Shubhika’s brand Papa Don’t Preach for a limited-edition collection. Just observing my cats’ […]

Continue Reading
How students and faculty of NIFT Hyderabad executed the wall art project, Moment and Movements

How students and faculty of NIFT Hyderabad executed the wall art project, Moment and Movements

Students of the Department of Fashion and Lifestyle Accessories, NIFT, Hyderabad, who executed the wall art project | Photo Credit: Special Arrangement The bold, wavy patterns in red, blue, yellow and black on the walls of the recently-inaugurated sports complex are visible from a distance to those who enter the National Institute of Fashion Technology […]

Continue Reading
Global influencer Diipa Büller Khosla on what it takes to be popular in a world of algorithms

Global influencer Diipa Büller Khosla on what it takes to be popular in a world of algorithms

Diipa Büller Khosla is busy deciding where to lunch. She loves a good South Indian meal. And, filter coffee. Savya Rasa, Manjal, Junior Kuppanna… she lists out her options. The Mumbai/Amsterdam-based influencer — with an Instagram following of 2.1 million — has strong ties with Chennai. Her mother grew up here. Diipa lived here for a year […]

Continue Reading
Designer Ashish Soni predicts gender-neutral fashion in the future

Designer Ashish Soni predicts gender-neutral fashion in the future

Ashish Soni | Photo Credit: Special arrangement Designer Ashish Soni says as a designer, he is all for inclusivity and sustainable talk if designers and consumers actually walk the talk. As a curator-in-chief of Blenders Pride Glassware Fashion NXT he says, “All of us as individuals should do our own little things to bring a […]

Continue Reading
Designer JJ Valaya talks about his bridge-to-luxury line JJV Kapurthala

Designer JJ Valaya talks about his bridge-to-luxury line JJV Kapurthala

JJ Valaya with show stopper Mrunal Thakur and Jim Sarabh | Photo Credit: Special arrangements At the exclusive preview of Blenders Pride Glassware Fashion NXT in Hyderabad, the audience got to glimpse the new face of fashion with designer JJ Valaya’s bridge-to-luxury line JJV Kapurthala. He informs the collection is all about accessible fashion and […]

Continue Reading