The Hindu Lit For Life | Prajakta Koli gives a sneak peek into her first novel

The Hindu Lit For Life | Prajakta Koli gives a sneak peek into her first novel

I started out as a content creator in 2015. When I started, I had tunnel vision. I thought, main toh apne kamre main videos bana rahi hun; isse agey kya hi meri duniya hogi? (I am making videos in my room, what would my world be other than this?). I did not think I would have […]

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Digital creator Gokul Raj takes on everyday life appeal to all ages with relatable Kerala sketches

Digital creator Gokul Raj takes on everyday life appeal to all ages with relatable Kerala sketches

Gokul Raj. | Photo Credit: SPECIAL ARRANGEMENT A green kurta and a dupatta are all that digital creator Gokul Raj needs to transform his bearded self into Amma (mother); a salt and pepper wig turns him into Achan (father). Gokul, a former radio jockey, says most content creators have a target audience, but he wanted […]

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Global influencer Diipa Büller Khosla on what it takes to be popular in a world of algorithms

Global influencer Diipa Büller Khosla on what it takes to be popular in a world of algorithms

Diipa Büller Khosla is busy deciding where to lunch. She loves a good South Indian meal. And, filter coffee. Savya Rasa, Manjal, Junior Kuppanna… she lists out her options. The Mumbai/Amsterdam-based influencer — with an Instagram following of 2.1 million — has strong ties with Chennai. Her mother grew up here. Diipa lived here for a year […]

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Yashraj Mukhate’s journey from Rasode… to Jhoome jo Pathaan

Yashraj Mukhate’s journey from Rasode… to Jhoome jo Pathaan

Yashraj Mukhate | Photo Credit: Special arrangement Identifying 26-year-old Yashraj Mukhate by his short dialogue-music mashup Rasode mein kon tha is easier than with his name. The music director couldn’t agree more. He feels immensely happy that during the lockdown his parody memes were a source of entertainment. He says, “It became a turning point […]

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Music composer Yashraj Mukhate’s journey from ‘Rasode…’ to ‘Jhoome Jo Pathaan’

Music composer Yashraj Mukhate’s journey from ‘Rasode…’ to ‘Jhoome Jo Pathaan’

Yashraj Mukhate | Photo Credit: Special arrangement Identifying 26-year-old Yashraj Mukhate by his short dialogue-music mashup Rasode Mein Kon Tha is easier than with his name. The music director couldn’t agree more. He feels immensely happy that during the lockdown his parody memes were a source of entertainment. He says, “It became a turning point […]

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