AR(t) comes alive at French artist Aurélien Jeanney’s latest augmented reality exhibition Looki Look 

AR(t) comes alive at French artist Aurélien Jeanney’s latest augmented reality exhibition Looki Look 

Entering the art gallery holding my smartphone upright, finding the perfect angle to observe the pieces through my camera is not how I expected to look at art. As I inched slowly towards an exhibit titled Pool Party or Aquanouba in French, a piece of mysterious music began to play from my phone, followed by […]

Continue Reading
Augmented reality and streetwear fashion join hands in Chennai

Augmented reality and streetwear fashion join hands in Chennai

A virtual reality headset that showcases Biskit, Adyar’s collection while also allowing shoppers to take a look at their simulated 1,500 sq feet online store. | Photo Credit: Special Arrangement On the two days she was in Chennai, Meenakshi Singh, co-founder, Capsul, a multi-brand streetwear platform, spent time heading out to the newest cafes in […]

Continue Reading
From Chennai to Paris through Virtual Reality: digital experiences take over Alliance Francaise of Madras

From Chennai to Paris through Virtual Reality: digital experiences take over Alliance Francaise of Madras

One of the AR artworks when viewed through the smartphone | Photo Credit: Gowri S Hanging from the ceiling at Alliance Francaise de Madras’ white cube gallery, are curtains of art that revel in motion. They invite the viewer to walk through a labyrinth of art enhanced by Augmented Reality (AR). As one goes forth […]

Continue Reading
Zuckerberg says WhatsApp business chat will drive sales sooner than metaverse

Zuckerberg says WhatsApp business chat will drive sales sooner than metaverse

The WhatsApp icon is seen on an iPhone in Gelsenkirchen, Germany, on Nov. 15, 2018. | Photo Credit: AP Meta Platforms Inc Chief Executive Mark Zuckerberg told employees on Thursday that WhatsApp and Messenger would drive the company’s next wave of sales growth, as he sought to assuage concerns about Meta’s finances after its first […]

Continue Reading
Snapchat creates new AR lens to teach CPR on ‘World Restart a Heart Day’

Snapchat creates new AR lens to teach CPR on ‘World Restart a Heart Day’

For “World Restart a Heart Day,” Snapchat is collaborating with the Red Cross and Red Crescent Movements (IFRC) to create a new augmented reality experience that demonstrates the basic steps of CPR (Cardiopulmonary Resuscitation) to teach it to Snapchat users. According to ILCOR (International Liaison Committee on Resuscitation) data, seven out of cardiac arrests happen […]

Continue Reading
Apple chief Tim Cook: ‘Life without AR would soon be unthinkable’

Apple chief Tim Cook: ‘Life without AR would soon be unthinkable’

Over the last several days, Apple CEO Tim Cook has been travelling across various European countries. One of the stops was the University of Naples Federico II, where Cook was awarded an honorary degree in Innovation and International Management. After receiving the degree, he spoke to Dutch news outlet Bright about the future of augmented […]

Continue Reading
Augmented reality contact lenses could replace your phone screen

Augmented reality contact lenses could replace your phone screen

Walk down any street and it’s a familiar scene: people craning their necks as they look at their phones. But in the not-too-distant future we’ll probably just stare at digital information hovering over the world in front of us, taking in a blend of the digital and real worlds, all thanks to augmented reality. In […]

Continue Reading
Meta to launch new Virtual Reality headset in October: What we know so far

Meta to launch new Virtual Reality headset in October: What we know so far

Meta CEO Mark Zuckerberg recently confirmed that the company will be launching a new VR (Virtual Reality) headset in October this year. According to a report by The Verge, Zuckerberg made comments on the same during Joe Rogan’s podcast. The CEO also suggested that the headset will be launched during the company’s annual Connect event. […]

Continue Reading
Augmented reality shouldn’t feel like it’s slapped onto a game experience: Niantic

Augmented reality shouldn’t feel like it’s slapped onto a game experience: Niantic

“There have been many other games that have tried to just sort of copy and paste the Pokémon Go concept on their IP. I don’t think it works that well,” Archit Bhargava, Director, Worldwide Product Marketing – Niantic, Inc, explains why the industry has not been able to produce another hit augmented reality (AR) mobile […]

Continue Reading
Kerala startup wants to leverage AR to help teachers outside classroom

Kerala startup wants to leverage AR to help teachers outside classroom

A trio in their late 20s wants to change how fundamental science concepts are being taught at schools across India. Their solution, an app that uses augmented reality (AR) technology as the foundation to explore basic science concepts in three-dimensional ways, making learning fun and less boring. Primarily aimed at teachers, the TutAR app gives […]

Continue Reading