Why a tariff-inflated ,000 iPhone is nothing to fear

Why a tariff-inflated $2,000 iPhone is nothing to fear

Written by Brian X. Chen On Friday, amid a tariff-induced frenzy that drove hordes of consumers to panic-buy iPhones, President Donald Trump announced a tariff exemption on electronics like smartphones and computers. For a moment, widespread anxiety about a potential $2,000 iPhone dissipated. But two days later, the Trump administration said smartphones and computers were […]

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Apple gets major relief as Trump exempts smartphones and computers from new tariffs

Apple gets major relief as Trump exempts smartphones and computers from new tariffs

US President Donald Trump’s administration has exempted smartphones, computers, and certain other electronic devices from ‘reciprocal’ tariffs, providing a big relief to America’s largest company, Apple, even if the move seems temporary. US Customs and Border Patrol published a notice on late Saturday (India time) explaining that the devices would be excluded from the 10 […]

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Apple shares soar 15% after Trump tariff pause, marking best day since 1998

Apple shares soar 15% after Trump tariff pause, marking best day since 1998

Apple’s shares surged 15 per cent on Wednesday after President Donald Trump announced a three-month pause on all the “reciprocal” tariffs that had gone into effect at midnight. The announcement brought a sigh of relief for the world’s most valuable tech company, as the tariffs would have affected its production facilities in India and Vietnam. […]

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iPhone 16 Pro Max price hike? Trump’s tariffs may drive up cost of Apple’s flagship by 0

iPhone 16 Pro Max price hike? Trump’s tariffs may drive up cost of Apple’s flagship by $350

Apple may be forced to hike the price of its most premium iPhone due to the reciprocal tariffs recently announced by US President Donald Trump on the country’s major trading partners. The iPhone 16 Pro Max could end up costing $350 more than its current retail price of $1,199 in the US, according to estimates […]

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Apple built its empire with China. Now its foundation is showing cracks

Apple built its empire with China. Now its foundation is showing cracks

Every September, Apple unveils its latest phones at its futuristic Silicon Valley campus. A few weeks later, tens of millions of its newest handsets, assembled by legions of seasonal workers hired by its suppliers, are shipped from Chinese factories to customers around the world. The annual release of Apple’s iPhones usually runs like clockwork, a […]

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How to activate Airtel 5G, Jio 5G on the iPhone 12, iPhone 13 and iPhone 14 series

How to activate Airtel 5G, Jio 5G on the iPhone 12, iPhone 13 and iPhone 14 series

Apple iPhone 5G: So you have a 5G-supporting Apple iPhone and live in one of the major cities where telecom players Airtel and Jio do actually support 5G networks. Here are the next steps to get 5G up and running on your device. Step 1: Switch to beta iOS software (if you haven’t already) The […]

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Apple’s brain drain hinders efforts to pick its next Jony Ive

Apple’s brain drain hinders efforts to pick its next Jony Ive

Turnover at Apple Inc. has hindered efforts to replace the head of product design, leaving a gaping hole at the helm of a prominent team that’s been key to the iPhone maker’s prolonged success. Legendary design leader Jony Ive departed Apple in 2019, and his replacement for hardware design lasted just about three years. Now the department — still in Ive’s […]

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iPhone 14 Plus sales low? 3 times Apple cut iPhone production in the past due to low demand

iPhone 14 Plus sales low? 3 times Apple cut iPhone production in the past due to low demand

When the iPhone 14 Plus went on sale last month, many thought there might be takers for a phone with a large 6.7-inch display and a battery that can get through multiple days on a single charge. In fact, experts had anticipated the $899 iPhone model to have higher sales during holidays due to the […]

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Apple’s next step in ads will be built around new soccer deal

Apple’s next step in ads will be built around new soccer deal

Apple Inc. is building an advertising network for live television as part of its deal to stream Major League Soccer games next year, according to people with knowledge of the matter. The company is holding discussions with advertising partners and MLS sponsors in advance of the launch next February about airing advertisements during soccer games […]

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Apple’s new iPhones struggle even with deep discounts in China

Apple’s new iPhones struggle even with deep discounts in China

Apple Inc’s latest iPhone generation is having a tough time in the world’s biggest smartphone market, where its most recent weekly sales were down by a third compared with last year, according to Jefferies. China sales of the four iPhone 14 models over their first 38 days on the market are down by 28% compared […]

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