Trademark filings suggest that Apple Inc may be staking claim to potential names for its highly anticipated mixed-reality headset, part of the tech giant’s push into its first new product category in years. Applications were filed in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for the names “Reality […]
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Apple’s mysterious AR (augmented reality) and MR (mixed reality) headset has been in the rumour mill for months now, with speculation of an official building ahead of every Apple event. However, the Cupertino-based tech giant has continued to stay mum about the headset so far. Now, a new report suggests Apple could launch the AR […]
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Tim Cook has given the biggest hint that Apple plans to enter the AR/VR space, signalling the arrival of the long-rumoured headset that has been in the works since 2015. During an interview with the Chinese-state-run publication China Daily, Cook was asked about what he believed would take the Augmented reality (AR) technology to become […]
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Nearly 15 years after the iPhone sparked the smartphone revolution, Apple is assembling the pieces for what it hopes will become its next business-altering device: a headset that blends the digital world with the real one. The company has enlisted Hollywood directors such as Jon Favreau to develop video content for a headset that it […]
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Apple’s mixed reality headset could be announced soon. This comes after two trademarks called realityOS, registered with the United States Patent and Trademark Office (USPTO) were spotted, ahead of WWDC 2022. RealityOS is a rumoured operating system powering Apple’s VR/AR reality headset. Parker Ortolani, a consumer product manager at The Verge was the first one […]
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Apple’s much-discussed AR/VR or mixed-reality headset could have a standalone design with no base station, according to the latest report by The Information. This news comes after Bloomberg reported that Apple’s board has seen the device, another strong indicator that the device is almost ready. According to The Information’s report, Apple has decided not to […]
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Apple Inc executives previewed its upcoming mixed-reality headset to the company’s board last week, indicating that development of the device has reached an advanced stage, according to people with knowledge of the matter. The company’s board, made up of eight independent directors and Apple Chief Executive Officer Tim Cook, convenes at least four times a […]
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