Tag: Apple AI search Safari

AI-driven search ad spending set to surge to $26 billion by 2029, data shows

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[ad_1] Spending on AI-powered search advertising is poised to surge to nearly $26 billion by 2029 from just over $1 billion this year in the U.S., driven by rapid adoption of the technology and more sophisticated user targeting, data from Emarketer showed on Wednesday. Companies that rely on traditional keyword-based search ads could experience revenue […]

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Will AI kill the iPhone? Key highlights from Apple’s Eddy Cue testimony in Google antitrust remedies trial

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[ad_1] A senior Apple executive testified on Wednesday, May 7, that while generative AI-powered search engines have the potential to disrupt Google’s monopoly in search, existing AI search tools are currently not good enough. Eddy Cue, the senior vice president of services at Apple, also said that the iPhone-maker is looking to integrate AI search […]

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