Meta slams Apple for ‘undercutting others’ with ad policy

Meta slams Apple for ‘undercutting others’ with ad policy

Meta Platforms Inc. criticized Apple Inc. for changing its App Store terms to take a portion of social-media advertising revenue, saying the iPhone maker was “undercutting others in the digital economy.” The policy change, disclosed this week, requires users and advertisers to make an in-app purchase when they pay to “boost” posts in apps like […]

Continue Reading
Can Apple be a privacy hero and an ad giant?

Can Apple be a privacy hero and an ad giant?

Apple Inc last week unveiled its latest iPhone in a 90-minute glitzy infomercial that was all about hardware. Though the company didn’t talk about what it would do with people’s personal data, it has long been a given that your information on an iPhone is kept private. Its messaging system is encrypted by default, its […]

Continue Reading
Apple might soon start showing ads in first-party apps

Apple might soon start showing ads in first-party apps

Last year, Apple introduced a new feature called App Tracking Transparency (ATT), which basically lets users decide if apps can track them other across other websites and apps. But soon after Apple launched ATT, many advertising companies including Facebook started complaining about their revenue taking a hit. This was a huge step forward for users […]

Continue Reading