At 75, Prahlad Kakar — who started his career in advertising in Delhi in the early 70s before moving to Mumbai — has enough stories in his head to fill a hundred books. So, during the lockdown, when his partner Mitali suggested he put some down as a memoir, he said why not. Adman Madman: […]
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For many Indians, the morning news is incomplete without the Amul girl’s daily tongue-in-cheek take on current affairs, newsmakers and celebrities. The iconic noseless girl with blue hair and a red polka-dot frock rode in on a billboard horse in March 1996, in her first Utterly Butterly Delicious advertisement, and has stayed top of mind […]
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YouTube has struggled to compete with TikTok, the app that got its start hosting lip-sync and dance videos and has subsequently burgeoned to 1 billion monthly users YouTube has struggled to compete with TikTok, the app that got its start hosting lip-sync and dance videos and has subsequently burgeoned to 1 billion monthly users YouTube […]
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Two of Snap’s top ad sales executives – Chief Business Officer Jeremi Gorman and Vice President of ad sales Peter Naylor – are leaving to join Netflix Inc. and build the streaming service’s ad business Two of Snap’s top ad sales executives – Chief Business Officer Jeremi Gorman and Vice President of ad sales Peter […]
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The writer takes a trip own memory lane and revisits working on the much-loved ad film, ‘Mile Sur’ It is the 75th year of India’s Independence. And time for a little nostalgia The writer takes a trip own memory lane and revisits working on the much-loved ad film, ‘Mile Sur’ A little over three decades […]
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Spotify reported second-quarter revenue above analysts’ estimates on Wednesday helped by a 14% jump in paying subscribers, and forecast an upbeat current quarter although it will stop production of its dashboard accessory, Car Thing. (Sign up to our Technology newsletter, Today’s Cache, for insights on emerging themes at the intersection of technology, business and policy. […]
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Netflix joins a number of its rivals in offering ad-supported service, including Walt Disney Co’s Hulu, NBCUniversal’s Peacock and Warner Brothers Discovery’s HBO Max Netflix joins a number of its rivals in offering ad-supported service, including Walt Disney Co’s Hulu, NBCUniversal’s Peacock and Warner Brothers Discovery’s HBO Max Netflix Inc said on Wednesday it has […]
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The company has started talks with Warner Bros., Universal and Sony Pictures Television The company has started talks with Warner Bros., Universal and Sony Pictures Television Netflix Inc is looking to tweak its programming deals with Hollywood studios to enable the streaming pioneer’s launch of an advertising-supported version of its service, the Wall Street Journal […]
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The biggest celebration of creativity is back, and in-person after two years. Ahead of Cannes Lions, five advertising honchos discuss what’s changed, digital vs film, and why meaningful brand connection is key The biggest celebration of creativity is back, and in-person after two years. Ahead of Cannes Lions, five advertising honchos discuss what’s changed, digital […]
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Prashant Kumar, a former Cannes Lions jury member, on what to expect in 2022 and why the festival is more than its ‘party week’ reputation Prashant Kumar, a former Cannes Lions jury member, on what to expect in 2022 and why the festival is more than its ‘party week’ reputation It’s been two years since […]
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