YouTube has struggled to compete with TikTok, the app that got its start hosting lip-sync and dance videos and has subsequently burgeoned to 1 billion monthly users YouTube has struggled to compete with TikTok, the app that got its start hosting lip-sync and dance videos and has subsequently burgeoned to 1 billion monthly users YouTube […]
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Two of Snap’s top ad sales executives – Chief Business Officer Jeremi Gorman and Vice President of ad sales Peter Naylor – are leaving to join Netflix Inc. and build the streaming service’s ad business Two of Snap’s top ad sales executives – Chief Business Officer Jeremi Gorman and Vice President of ad sales Peter […]
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Lawyers for the plaintiffs may seek up to 30% of Monday’s settlement for legal fees, settlement papers show Lawyers for the plaintiffs may seek up to 30% of Monday’s settlement for legal fees, settlement papers show Meta Platforms Inc. reached a $37.5 million settlement of a lawsuit accusing the parent of Facebook of violating users’ […]
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Netflix is partnering with Microsoft to power its first ad-support subscription offering. In an announcement, the company said that Microsoft will be its global advertising technology and sales partner. Netflix had announced back in April that it planned to launch new a ad-supported subscription, which would be priced lower for consumers. The announcement had come […]
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According to GroupM’s report, ad revenue growth for pure-play digital platforms could be more than 11%, but is still down from growth rates last year According to GroupM’s report, ad revenue growth for pure-play digital platforms could be more than 11%, but is still down from growth rates last year The global advertising industry is […]
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