Lifestyle management services come as a package, designed to not only maintain homes but elevate them into spaces of comfort and efficiency. Premium services such as pool and lawn maintenance, bed making, car washing, sofa shampooing, and deep cleaning are now being integrated into luxury homes.
According to recent reports, the first nine months of 2024 saw a remarkable surge in the luxury housing segment, with sales of high-end residences priced at ₹4 crore and above rising by 37.8% compared to the previous year. This growth reflects a deeper shift in consumer priorities and lifestyle aspirations.Many buyers also continue to view luxury real estate as a strategic investment decision, capitalising on the market’s positive trajectory to acquire assets with long-term value.
1. Value multiplier
What distinguishes lifestyle management services is their holistic approach to service delivery. By consolidating these diverse offerings under a single, expertly managed service provider, residents are spared the hassle of hiring, training, or managing multiple professionals. This eliminates concerns about inconsistencies in service quality or the unpredictability of staff attrition. Instead, residents enjoy an uninterrupted flow of high-quality services, creating an environment where luxury becomes an effortless part of daily life.
Furthermore, these properties benefit from higher tenant satisfaction and increased property value. Investors are particularly drawn to this model, as it ensures sustained demand and reduced operational risks, which in turn strengthens the asset’s potential for rental income and capital appreciation. Buyers can confidently invest in properties knowing that their homes will be maintained to the highest standards, preserving their value over time.
2. Convenience and sustainability
Technology plays a pivotal role in shaping this new paradigm. Cutting-edge platforms now provide user-friendly interfaces for effortless service booking, allowing residents to schedule services at their convenience. Real-time tracking capabilities add a layer of transparency, enabling residents to monitor the progress of ongoing tasks with ease. Secure digital payment systems ensure that transactions are not only seamless but also trustworthy, further enhancing the overall experience. Customisable service packages empower residents to tailor offerings to their unique preferences, while round-the-clock support provides an added assurance of reliability.
The appeal of these services extends beyond convenience; they redefine luxury itself. For instance, a resident returning home after a long day can be greeted by the sight of a pristine pool, a perfectly manicured lawn, and spotless interiors — all achieved without lifting a finger. This level of detail not only enhances the aesthetic and functional aspects of a home but also nurtures a profound sense of well-being.
Another compelling facet of these innovations is their alignment with sustainability and smart living. High-end residents are increasingly conscious of their environmental footprint and seek solutions that resonate with their values. Service providers are responding by adopting eco-friendly cleaning methods, utilising energy-efficient tools, and incorporating waste reduction practices into their operations. These sustainable initiatives not only meet regulatory standards but also add a layer of ethical luxury to the services, appealing to the environmentally conscious resident.
Furthermore, centralising these services under a single provider introduces another level of accountability and quality control. Residents no longer have to deal with the fragmented responsibilities of coordinating with multiple service providers. This streamlined approach not only ensures consistency but also fosters a relationship of trust and dependability. For residents, it means reclaiming their time and focusing on what matters most, whether it’s pursuing personal interests, spending quality moments with family, or simply enjoying the comforts of their home.
3. Elevating living standards
The evolution of lifestyle management services is also reflective of broader market trends. As urban centres continue to grow and high-net-worth individuals increasingly seek residences that blend privacy with accessibility, the demand for such tailored services is set to rise. Developers are recognising this shift and are investing in creating ecosystems that prioritise premium living experiences. In Bengaluru and Mumbai, for example, luxury residential developments are leading the way by implementing unified service ecosystems.
This shift towards comprehensive service ecosystems is further fuelled by the desire for personalisation. Whether it’s designing a bespoke cleaning schedule, coordinating one-off services for special occasions, or managing long-term maintenance plans, the focus is on delivering solutions that reflect the unique needs and preferences of each resident.
By combining the best of human expertise with the latest technological advancements, these services deliver a seamless experience.
The writer is Chief Operating Officer, Embassy Services Private Limited.
Published – February 14, 2025 05:10 pm IST
