Instagram Threads, Meta’s rival to X (formerly Twitter) will soon start testing video ads. The company made the announcement at IAB NewFronts, an industry event where social media companies and advertisers pitch themselves.
In a blog post, the company said that a “small number” of advertisers will be able to test 16:9 or 1:1 creative video ads in between pieces of organic content. “We’re testing video ads on Threads so businesses can expand their reach and engage with their audience in a familiar way across multiple platforms.” However, there is still no news about the pricing or frequency of these ads.
Video ads on Threads isn’t a new concept, as other Meta owned social media platforms like Facebook, Instagram and Pinterest have been showing them for quite some time now.
Video ads on Threads look like those on X. (Image Source: Meta)
The Mark Zuckerberg owned company also announced it will now notify Threads users when their accounts are penalised and that it is bringing its “Account Status” feature to the platform.
This means Threads users will now be able to view the “actions” taken by Meta against their account and indicate if a post has been removed, made less visible or hide content not recommended by Meta. The feature can also help users if they have been blocked from using certain features on the platform and make an appeal.
Meta also said that it would soon start testing Reels trending ads, a new content targeting product that delivers ads for the most popular and engaging creator-created Reels on Instagram. The company is also rolling out Video Expansion for Facebook Reels, an AI powered feature that automatically generates unseen pixels in each video frame to expand their aspect ratio.
Last month, at its earnings call, Meta announced that Threads now has more than 350 million monthly active users and that the amount of time spent on the platform has increased by 35 per cent.
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