Meta-owned social media platform Instagram announced on Thursday, June 12, that it will soon allow users to “re-order the posts” on their grid, giving them more options over how and where their content shows up on their profile.
The announcement does not come as a surprise, as Instagram head Adam Mosseri said earlier this year in January that the platform was looking for a way to make profile grids customisable. Instagram was previously spotted working on the feature back in 2022, but eventually ended up scrapping the idea for some time.
Until now, all posts on a profile appear in a chronological order, and the only way to make older posts appear at the top of the profile is to pin them. But with the upcoming update, users will be able to make their profiles more aesthetically pleasing and highlight certain content. In a blog post, Mosseri also said that they are testing a new feature that lets users quietly post to their profile “without broadcasting it to everyone’s feeds.”
The platform is also expanding Trial Reels to everyone on the platform. Introduced for creators in December last year, Trial Reels enable creators to try “content that’s outside of their niche.” These reels are not visible to a creator’s followers but instead show up for random people. Instagram says 40 per cent of creators who used the feature started posting reels more often and saw an 80 per cent uptick in reels reach from non-followers.
As for Stories, Instagram will soon get a Rosalia font inspired by her handwriting. Also, Instagram’s new Spotify integration allows users to quickly share music they are listening to in real time to Notes. The company also announced that it is launching Drafts, an initiative that will help creators by providing financial support, co-ideation, connections, collaboration opportunities and more.
© IE Online Media Services Pvt Ltd
