Consumer electronics brand boAt of Imagine Marketing Ltd. said its local manufacturing has surged to 76% due to it’s India-focused supply chain strategy.
boAt’s domestic production soared from 39.65% in FY23 to 75.83% in Q1 FY26 and as of June 30, 2025, the company had manufactured more than 75 million units in India following its strategic shift towards component-level localisation.
In Q1 FY26 alone, boAt produced 6.36 million units domestically, sharply higher than 4.42 million units in the same period last year.
At the heart of this transformation is Califonix Tech and Manufacturing Pvt. Ltd., boAt’s joint venture with Dixon Technologies, which has become a cornerstone for Bluetooth-enabled wireless personal audio manufacturing, it said.
“Califonix contributed 37.46% of total units in Q1 FY26, producing 3.19 million units. In FY25, the facility manufactured 13.44 million units, operating at a strong 44.80% utilisation of its 30-million-unit annual capacity, up from 29.03% in FY24,” boAt said.
All units manufactured at this JV are produced exclusively for boAt, enabling stronger control over quality, design, and supply reliability.
Beyond assembly, boAt’s localisation strategy extends deeply into critical components such as PCBs, batteries, plastics and straps, it said.
With duty savings of 15–20% expected from shifting away from finished-goods imports, the company is progressing rapidly on its localisation pipeline having already localised most PCB volumes and initiated trials for additional components.
“These steps are designed to compress lead times, strengthen cost competitiveness and accelerate product iteration cycles in fast-moving categories like audio and wearables,” it said.
As boAt deepens domestic manufacturing, its next phase will focus on automation-led upgrades, design-for-manufacturing excellence and enhanced audio-quality testing.
Published – November 22, 2025 08:57 pm IST
