Recently some social media posts had made various claims against the company in relation to its social media campaign featuring a controversial Pakistani influencer who had previously made negative comments on India.
| Photo Credit: J. Manoharan
Jewellery retailer Malabar Gold & Diamonds, following a recent social media backlash, in an email to its 27,500 employees said it took ‘immense pride in being rooted in India’s rich heritage, built upon its enduring values, and inspired every day by the nation’s vibrant traditions.’
“Recent discussions on social media have evoked strong sentiments, which we deeply understand and respect. However, certain online narratives have circulated incomplete or misleading interpretations about the intent and context of a past marketing engagement, leading to impressions that do not reflect our true ethos or the principles that guide us,” the company said in the email.
Recently some social media posts had made various claims against the company in relation to its social media campaign featuring a controversial Pakistani influencer who had previously made negative comments on India.
The Bombay High Court has granted an ad-interim relief to Malabar Gold & Diamonds and also directed the deletion of all such social posts, materials, and stories.
“As an Indian brand, Malabar Gold & Diamonds considers its moral duty to act with sensitivity, transparency, and respect. A third-party vendor had previously entered into an engagement on our behalf. Upon learning that the collaboration did not align with our brand’s values, we acted immediately to discontinue both the association and the vendor relationship,” the company said.
The company emphasized that it’s guided by principles and has always celebrated India’s story.
“Malabar Gold & Diamonds’ journey have always celebrated India’s story, a story of craftsmanship, integrity, and respect for diversity. Being Indian is reflected not only in our products and presence but in our mindset and moral compass. Our decisions are guided by principles, never by prejudice, and we deeply respect the varied perspectives expressed by our stakeholders,” the company wrote.
“We reaffirm our commitment to accountability, cultural sensitivity, and maintaining public trust. Malabar Gold & Diamonds will continue to communicate with clarity, act responsibly, and uphold the values that have defined our brand since its inception,” it added in the email.
Published – October 31, 2025 09:50 pm IST
